Texas EquuSearch and the Digital Billboard Industry Form Alliance …

HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and missing persons launched a new partnership with the Texas outdoor advertising industry including the Outdoor Advertising Association of Texas (OAAT) and OUTFRONT Media. Outdoor advertising companies are donating periodic messages on digital billboards across the state for missing person’s cases.

“Our major companies including Clear Channel Outdoor Americas (CCOA) and Lamar Advertising are dedicated to assisting the communities in which we operate. A program such as this will help many Texans who are searching for missing loved ones,” said Lee Vela, president, OAAT. “We welcome OUTFRONT Media in this effort.”

“OUTFRONT Media has a long tradition for helping our communities, this is one more effort that could help save lives and make a true difference to those families who are looking for lost family members,” said Curtis Gogburn, OUTFRONT Media.

The first case for

Read more at: http://www.businesswire.com/news/home/20161215006511/en/Texas-EquuSearch-Digital-Billboard-Industry-Form-Alliance