Outdoor advertisers team up to boost Texas EquuSearch’s digital …

Tim Miller, founder of Texas EquuSearch, speaks about the importance of the digital billboards like the one in Humble during a press conference Wednesday, Dec. 14. Photo: Jennifer Summer
Texas EquuSearch Mounted Search and Recovery Team has dispatched its hundreds of volunteers on foot and by horse to help families locate loved ones.

Now, Outdoor Advertising Association of Texas’ member businesses and Outfront Media are donating space on digital billboards across the state to broadcast Texas EquuSearch’s missing person cases.

At-large Houston City Councilman Michael Kubosh helped develop the program. Messages will display on billboards owned by major companies such as Clear Channel Outdoors Americas and Lamar Advertising, according to association president Lee Vela.

The program’s first use is in the case of 51-year-old Connelly Wirth, who was last seen in Houston on Nov. 24.

“The exposure these digital billboard messages will give to cases like Connelly’s is valuable to

Read more at: http://www.chron.com/business/bizfeed/article/Outdoor-advertisers-team-up-to-boost-Texas-10801344.php