NEW YORK — Netflix wants subscribers to know it’s looking out for them.
For instance, the average Netflix subscriber might never guess that its dark superhero drama “Jessica Jones” might strike similar chords as the zany hijinks of “Unbreakable Kimmy Schmidt.” Netflix is happy to help you make the connection.
Much of the attention showered on this streaming-video giant in recent years has dwelled on its insatiable appetite for original content and for creators to produce it.
“We want to appeal to as many different people as possible, and appeal to the many moods that each person has,” said vice president of product innovation Todd Yellin. “The more diverse our content, the more likely that someone, at their moment of truth about what they’re going to watch, will choose to go to Netflix.”
But this service’s multibillion-dollar annual outlay for new programming necessitates another challenge: helping each program get discovered by the subscribers